KOREAN ALCOHOL, SERIOUSLY ?

Now, France celebrates its wine and Scotland prides itself on its whiskey… but Soju is holds the title of being the best selling liquor in the WORLD !

In fact thanks to its unique distillation techniques its national drink of choice is beloved entirely for its unique taste perception… SOJU WANT TO LEARN MORE ?

ALCOHOL IS GOOD, « YAKJU » IS BETTER

Alcohol is often called « Yakju » in Korea. It means « good alcohol for your health ».

And this belief has been around for a long time.

In fact, in 1287, the Korean poet Jewang-Ungi became famous for his story about a King who would use the powers of alcohol to seduce a woman who became pregnant. When the child was born, he was called « Sul » which is the morn day word for alcohol in Korean.

SOJU ? THE CHOICE IS CLEAR

Soju made its first appearance during the Mongol invasions during the XIIIth century. This distilled alcoholic beverage is composed of rice and wheat, making it clear and colorless. Historically, soju was consumed by men aged forty above. Today it is enjoyed by everyone.

A LONG DESTINY/ A MODERN DAY RECIPE FOR SUCCESS

Soju is ont of the oldest liquors in the world,

1700 Years ago –
the foundation for alcoholic recipes were made of nuruk (a fermented mixture with malt)

In 1965 the standard alcohol volume was 35% and lowered to 30% rue to prohibition laws on rice.

Rice was the most traditional component in the fabrication of soju, but today, has evolved and include tapioca, sweet potatoes, saccharin, ethanol or soja.

It remains the most appreciated alcohol among Koreans today, despite that the modern recipe has a lower alcohol volume.

A SOJU RENAISSANCE

In the recent past, young Koreans ignored soju in favor of internationally branded alcoholic beverages… but that trend was wiped out once the arrival of Soju Fruit flavors entered the market. Against the odds of the economists who called it a « fad », Soju Fruit flavors sold 1,2 million bottles the first week.

A SO NEW… SOJU trend is born in the land of the Ancient Tiger, technically advanced, highly educated… and true to their history.